Morrisons is a celebratory letdown: A roadblock for the supermarket’s private equity holders after buyers swarm to competitors over the holidays

Morisons was the biggest fool among British supermarkets over Xmas, as customers fled to competitors.

Manufacturing data shows that sales at the Bradfoord-based food store fell 2.8 percent to £3.0 billion in the 12 weeks to December 24 in a stinging roadblock for its personal common shareholders.

Waitros, part of the Jon Lewis Partnership, was the sole food store to see a drop in sales, with selling falling 0.6%.According to Kantar, Morisons’ conventional rivals Tessco, Sainsburry’s, and Asa did much better.

Tessco, Sainsbury’s, and Asda’s sales increased by even more than 7%.

Lidl and Ald, the German discount stores, were once more the quickest grocery stores, luring throngs of money family members.

Morrisons now controls 9.2% of the market, down from 11% before its £6 billion acquisition by US private equity company C&R but up from 8% a month earlier.

It is trying hard under the body mass of a £5 billion debt load acumulated to fund the handover.

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