Morisons was the biggest fool among British supermarkets over Xmas, as customers fled to competitors.
Manufacturing data shows that sales at the Bradfoord-based food store fell 2.8 percent to £3.0 billion in the 12 weeks to December 24 in a stinging roadblock for its personal common shareholders.
Waitros, part of the Jon Lewis Partnership, was the sole food store to see a drop in sales, with selling falling 0.6%.According to Kantar, Morisons’ conventional rivals Tessco, Sainsburry’s, and Asa did much better.
Tessco, Sainsbury’s, and Asda’s sales increased by even more than 7%.
Lidl and Ald, the German discount stores, were once more the quickest grocery stores, luring throngs of money family members.
Morrisons now controls 9.2% of the market, down from 11% before its £6 billion acquisition by US private equity company C&R but up from 8% a month earlier.
It is trying hard under the body mass of a £5 billion debt load acumulated to fund the handover.
